The fitness apparel company noted its plans by way of a press release, noting that it hopes to close the sale by the end of the second fiscal quarter of this year. My Shop Preferences. Image courtesy of MIRROR “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect. So far, so good, if we’re basing those observations on the stock price alone. This level served as resistance ahead of earnings and will be a tough nut to crack for the bulls. Lululemon is acquiring the in-home fitness company Mirror for $500 million, the retailer announced Monday. Less stress, more sweat. “The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife. Women's; Men's; Accessories; Shop We Made Too Much. Here's a little mood boost whilst you wait for the next big event. Sign In; … It follows a $1 million investment that the yoga-inspired athletic and athleisure brand made in Mirror last year. However, $290 filled the role, acting as support on two different occasions during June after acting as resistance in late May. The Mirror deal fits in with Lululemon’s expansion into experiences, and continues the company’s long-time marketing playbook that promotes the brand by giving product to “global ambassadors” — usually local athletes and yoga instructors. Or at least it could be. Shop Women's We Made Too Much . Lululemon im Portrait. Lululemon, Mirror, & ALL The 2021 Deals On Fitness Favorites. Fitness startup Mirror nears $300M valuation with fresh funding, “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect,” CEO Calvin McDonald said in a press release tied to the news. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. The company has raised a total of $74.8 million from investors, including Point72 Ventures, Spark Capital, First Round Capital, Lerer Hippeau and BoxGroup. Karlie Kloss and Creative Agency founder Kevin Huvane are also investors. The deal comes at a time when home workout solutions are in high demand. If that happens, the stock may find itself in a new bullish uptrend, potentially putting the $350 mark in play. In short, watch $320 to $325 on the upside and the 20-day moving average on the downside. Lululemon said that the move would allow it to bring more content to consumers via brand ambassadors for both companies. We look forward to learning from and working with Brynn Putnam and the team at Mirror to accelerate the growth of personalized in-home fitness.”. The $34 million Series B-1 brought in $34 million for the New York startup’s $1,495 reflective guided workout machine, valuing the startup at around $300 million. © 2021 TheStreet, Inc. All rights reserved. (Mirror/Twitter) Lululemon has announced that it has acquired Mirror, an in-home fitness company, for a purchase price of $500 million. In a way, it’s not unlike Peloton  (PTON) - Get Report, the stock of which has flourished as investors flock to stay-at-home businesses. Should that nut be cracked, the bulls need to see Lululemon rotate over and close above the monthly high, which sits at $324.76. Bevor ich auf den jüngsten Deal eingehe, möchte ich Ihnen die US-Firma Lululemon gerne näher vorstellen. In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million.. lululemon athletica inc. (NASDAQ:LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness co Subject to customary closing conditions, the deal is expected to close in the next several weeks. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. Now they're jumping, and let’s see what the charts look like. Mirror; Sign In; 0; lululemon. For the quarter, the company missed on revenue estimates. Jamel Toppin for Forbes. Begin Slideshow. Free Shipping. In mid-June, Lululemon stock corrected lower on earnings. Near this level, Lululemon stock will find the 161.8% extension. Lululemon successfully … The free space that isn't already occupied by our bed is now a designated yoga spot, the empty few feet between our couch and TV now exists as a cardio zone, and streaming virtual classes are our new workout routines. Lululemon Athletica Inc. has entered into an agreement to acquire in-home fitness company Mirror. Here's how the LULU charts look. Lululemon Athletica  (LULU) - Get Report shares are off the highs of the day, but still up about 6%, after the athleisure-apparel company agreed to buy at-home fitness company Mirror for $500 million. A brand now owned by the fitness apparel company, lululemon, Mirror sells a $1,500 smart workout machine that aims to bring the advantages of a brick-and-mortar fitness studio into the comfort of your home. Shop Girls' We Made Too Much. lululemon sale. Lululemon Buys Interactive Home Fitness System Mirror for $500 Million The deal is expected to close in the second quarter of fiscal year 2020 with Mirror … Lululemon stock is jumping after the company's $500 million deal for Mirror. While home gyms and workouts have been on the rise for a while now, they have been more popular than ever due to COVID-19 shutting down gyms for nearly four months. Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m). Comparing Mirror and Peloton, we can see Mirror’s edge when it comes to pricing and options. With the use of a companion app, it streams live and on-demand fitness classes directly onto its reflective surface. lululemon athletica's (NASDAQ:LULU) $500 million acquisition of the MIRROR home interactive fitness brand made some waves in the athletic world when it was announced on June 29. Mirror has been viewed by many as an alternative to Peloton’s wildly popular connected machines. Lululemon investors are hoping that the Vancouver company can ride a similar wave of momentum with Mirror. The free space that isn't already … On the downside, see that Lululemon holds the 20-day moving average. Mirror will operate as a standalone company within Lululemon and retain its chief executive following completion of the deal, the companies said Monday in a statement. Lululemon is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. The company offers a mirror that turns into an interactive home gym. It also cleared downtrend resistance. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. Shop Men's We Made Too Much. Shares of Lululemon were working off the impact of a somewhat disappointing earnings report. Mirror founder Brynn Putnam, as seen in our Forbes magazine feature on the startup. See All Slides. Summary. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. Shop Accessories We Made Too Much. Yoga-pants retailer Lululemon Athletica Inc. agreed to buy Mirror, a maker of in-home fitness equipment, for $500 million, broadening a partnership that began last year as … Below that figure puts $290 back in play, followed by the 50-day moving average and possibly the $260 breakout level. There’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, but Mirror continues to be the biggest name of the bunch. The company came out of stealth onstage at TechCrunch Disrupt in 2018. After climbing toward $320, though, the shares were rejected. Lululemon stock is jumping after the company's $500 million deal for Mirror. The acquisition, when completed, will be the first for Lululemon. Lululemon said it expected Mirror, founded by a former professional ballet dancer four years ago, to turn a “modest” profit next year, excluding expenses related to the acquisition. 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